The payment you receive per click depends on how much advertisers are paying per click to advertise using Google’s AdWords service. Advertisers can pay as little as 5 cents per click and as high as $10 or $12 in profitable niches, perhaps even more sometimes. You earn a share of that.
大体意思：每次点击能得多少钱决定于做此类adwords广告的人数，你和google一起分享这笔收入。（做那些投放广告多的行业可以赚到更多的钱。）
So your payment rates can vary enormously.
The rules forbid me from revealing my stats. However, in the tests I’m doing on five sites, the results have been startling – far better than I expected. The results are much better than I receive from many affiliate programs.
In the past, I’ve talked to affiliates who were happy to receive $5 or $6 CPM (per 1,000 page views). My results from AdSense leave such affiliate revenues far behind.
I’ve increased my use of AdSense. It’s a winner!
If my results are typical, it helps enormously if you build very simple, uncluttered pages so that the ads catch the visitor’s eye more than anything else.
Adsense收入可以高到令你难以置信，比其它广告形式赚的钱都多，要害是你的网站要干净，专业，有流量，并且广告要明显，或是紧密地和网站内容融合在一起。
If you hear about people achieving high payments per click with AdSense, remember that’s only part of the story. for high total earnings, you also need lots of page views and a high click-through rate.
获得高收入的要害是有很大的页面展现数和很高的点击率。
Here are some ideas on how to achieve those three things:
If you’re starting afresh designing a site specifically for AdSense revenue, you’ll want a simple design that makes it easy to paste Google’s code into a horizontal or vertical space on the site. For experienced webmasters, that’s easy.
重新设计网页时，不妨考虑到Adsense的广告位！如728*90广告位，336*280的广告位的放置放哪里好呢？设计时可以想想，留出一个好位置放广告是获得高收入的一个很重要的条件。
To increase your click-throughs, design a simple, uncluttered page with the AdSense ads displayed prominently.
要获得高点击率，设计一个简洁，整洁的网页很要害！页面舒服些，广告很自然，很显著，点击率自然高喽！
Use white space, so that the AdSense panel catches the eye.
Adsense广告要抓住第一眼球。
Where possible, use ads high on the page. They catch visitors’ attention.
Experiment with borderless ads high on the page. (You can create borderless ads by setting the border color to the same as the background color. Look in your AdSense control panel under “Ad settings”.)
边框和网页背景同色可以获得不错的成效（就是没有边框），可以试试，真的不错的！
Try placing AdSense high in the left-hand column. That works well for super affiliate James Martell.
On very simple, one-column pages, making your article wrap around AdSense ads near the top-right of the page works remarkably well for me on a non-Internet marketing site.
Stick to only one topic per page – that makes it easier for Google to serve up highly relevant ads on your pages.
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