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One of the most common requests I get from web design clients is "can I have a Flash intro with that?" These are words that good professional web designers dread to hear. Flash intros are an artifact of 90's web design; a fad and a novelty which is still so prevalent that some users still demand it. From the website owner's perspective, I can see how a slickly-made, animated Flash introduction must be good thing - what better way to show off their fantastic website than to decorate it with an expensive (and equally expensive-looking) introduction? The aim of this article is to explain why Flash intros are a very bad thing in terms of design, usability and search engine visibility.
经常有网站设计客户提出这样的问题:能在我的网站使用Flash引导页(flash形式的内容介绍)吗?对专业的网络设计者来说,害怕听到这个要求。Flash引导页是上世纪九十年代出现的一种网站设计形式,它时尚、新奇的特点受到了很多客户的欢迎。从网络设计用户的角度来看,运用生动的Flash Intro,可以增强网站的吸引力。网站可以利用Flash来表现网页的与众不同,而不仅仅是用这种昂贵的介绍方式装饰网页。这篇文章主要解释一下, Flash引导页不利于网站设计、可用性和搜索引擎优化的原因。
If you are considering adding a Flash intro to your website, ask yourself the following questions:
在网站中利用Flash引导页之前,首先询问自己几个问题:
Would your website users like it? 网站用户喜欢吗?
The vast majority of web users would find it an unnecessary barrier to the rest of your website. Upon encountering a Flash intro, users tend to either skip it or leave the site immediately. Several surveys and reports back up this fact - particularly a report by Marketing Sherpa which suggests that even in 2003, 80% of users "hated" Flash intros. By adding a Flash intro you risk losing users before you have had a chance to make an impact. Couple this with the potentially substantial cost of designing such a feature and you find a compelling reason to avoid it altogether. However, the drawbacks don't end there.
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